In February 2023, Mark Zuckerberg – on behalf of Meta, has announced that all users will now be able to pay a monthly subscription to have a verified Facebook or Instagram account. For approximately £10 a month (£12 for iOS), users will be able to upload formal identification to achieve the verified account status. This will in turn apply a blue tick against their profile.
Meta notes that there are several benefits to this move and believes that users will appreciate and understand the need to do so. Benefits include:
- Direct access to customer support (something that has famously never been easy when using Facebook)
- Protection against impersonation attacks
- Increased visibility and reach
“Long term, we want to build a subscription offering that’s valuable to everyone, including creators, businesses and our community at large. As part of this vision, we are evolving the meaning of the verified badge so we can expand access to verification and more people can trust the accounts they interact with are authentic”