The lastest results from Ofcoms Adults’ Media Use and Attitudes Report shows that while almost half of UK smartphone users (48%) have download an app; two thirds of downloaded apps were not used regularly. On average, smartphone owners have on 23 apps installed, but only use 10 on a regular basis. Just over three quarters (78%) of recent app downloaders used friends and family’s recommendations to select apps. Comparing this with social media advertising (17%), in-app advertising (16%) and media advertising (11%).
How many apps do you have on your phone? Do you know? How many are you using on a regular basis? Let us know!
